Builders, ultimately everyone of your customers is buying a home, not a financing package, not a warrantee, a lot or a neighborhood, although all of these are important. How well your house meets their needs determines how well your house will sell. Have you spent your customer's money in the way they would have? The selection of a home may have a rational basis, however it is in the end an emotional decision. One home simply felt better, seemed more like home or satisfied the buyer's ego better.
At Creative Living Environments we know that we are spending your customer's money and if we spend it wisely you will sell more homes. A home does not have to be "hard to build to be easy to sell". Under all the flash and excitement the home must go together in a way that makes good construction sense. Buyers will pay for what they can see, feel or touch, but not for the extra effort required simply because the house was difficult to build, poorly detailed or inefficient.
